Find your people. Build your tribe. Solve problems. Create value.

Engage, educate, entertain, and empower your viewers.

Help them solve a problem, feel understood and get what they want.

Build trust with useful, honest content that sounds like you.

Turn attention into action with engaging digital assets.

SMALL BUSINESS. BIG CREATIVE ENERGY.

Make the creative earn its place.

For a creator, a shop or an online service, the job is simple: earn attention, build trust, and give the right person a reason to buy.

PRODUCT VIDEOS + SHOPPING ADS

return on ad spend

Willow Boutique paired authentic product demos with in-app checkout. TikTok reports $8 in attributed revenue per $1 spent on ads.

Willow Boutique · TikTok case study
SOCIAL DISCOVERY + A DISTINCT PRODUCT$1M

revenue in six months

TikTok reports that Coastal Caviar reached this milestone after launching its handmade charm-necklace brand on the platform.

Coastal Caviar · TikTok, May 2025
SOCIAL CONTENT + VIDEO EDUCATION$11M+

cumulative course sales

Teachable reports Amie Tollefsrud built this over nearly a decade by moving people from social content to a free masterclass, a paid course and email follow-up.

Amie Tollefsrud · Teachable case study
A PRACTICAL FIRST TEST$2,000

example launch investment

For example: $1,500 in creative and campaign work plus $500 in test ads. If one sale contributes $400 in gross profit, five sales recover the investment before overhead and tax.

There is no universal startup average. Your break-even point is total campaign cost divided by gross profit per sale.

A clear offer, useful content, a buying path and disciplined follow-up give your creative a chance to pay for itself.

The first three examples are platform-reported success stories, not typical outcomes or LightHouse143 client results. Revenue and ad-spend return are before business costs; neither is net profit or a guaranteed ROI. The $2,000 example is a planning model, not a promise.

The problem

Out of Sight = Out of Mind.

Your audience is already looking for answers, inspiration and solutions. Give them something useful, show them the value, and make it easy to get what they need.

Get discovered.

Your next customer is looking for answers, inspiration or a better way to do something. Show them what you do, why it matters and where to find you.

Give them a reason to stay.

A useful tip. A great story. A product in action. Make their time with you worthwhile and give them something to respond to.

Make the offer click.

Connect the content to something people want. Show the value, answer the question and make it easy to get what they need.

Good creative gets the conversation started. A clear offer and a thoughtful follow-up help turn that conversation into a customer.

Make attention count.

From the first impression to the buying decision, each part of your marketing has a job to do.

  1. Build the audience

    Start with the people most likely to need what you offer. We identify their questions, what matters to them and where they spend time online, so your message reaches a relevant audience.

  2. Give them something worth watching

    Show your product in action. Answer a question customers ask every week. Share the story behind your work. We turn your expertise into videos and visuals that make people stop, understand and remember.

  3. Then ask for the sale

    Make the decision easier with a clear offer, useful proof and answers to common objections. Then give interested viewers a straightforward way to contact you, book a conversation or make a purchase.

Creative. Strategy. Follow-through.

From the first script to the final caption, we handle the details that make your business look and sound like you. Choose the production and marketing support your next project needs.

  • Short-form vertical video for Reels, TikTok and Shorts, cut and captioned
  • Brand films and explainers that answer the question a buyer actually has
  • Product and lifestyle photography, staged and retouched
  • Static graphic ads built to stop a scroll in the first second
  • Ad copy, captions and hooks written for each platform
  • Post scheduling and publishing on the channels included in your plan
  • Landing pages and websites that take bookings and payments
  • Sales funnels — the path from first view to paid customer, mapped and built
  • Original music and scoring, with usage rights agreed in writing
  • Reporting on reach, engagement, clicks and attributable inquiries
  • Google Business profile cleanup so you show up when someone searches
  • Technical planning for live, virtual and hybrid events
03

THE WORK

Hook attention. Grow trust. Convert the sale.

Hook and grow attention. Share value. Educate, entertain and empower. Then make the next step easy to take.

FASHION & BEAUTY

Sell the feeling before you sell the product.

Sell the fantasy and the feeling before the product. Show the transformation, pleasure and confidence people want to step into.

Miami Beach Swimsuit Fashion Film
Miami Beach Swimsuit Fashion FilmBrand film · 2:04
Own the Spotlight: Wear Your Confidence
Own the Spotlight: Wear Your ConfidenceShort-form campaign · 0:18
Sell the Fantasy. Sell the Dress.
Sell the Fantasy. Sell the Dress.Product story · 0:53

EDUCATION & EXPERT CONTENT

Make education entertaining.

Make education entertaining. Turn difficult ideas into clear, watchable moments that make learning feel lighter, more useful and less intimidating.

Overcoming Pandemic Fatigue
Overcoming Pandemic FatigueExpert education · 2:19
Overcoming Impostor Syndrome in BioTech
Overcoming Impostor Syndrome in BioTechAuthority content · 1:09
Why Science? Three Reasons to Join!
Why Science? Three Reasons to Join!Audience education · 1:00
3 Strategies for Finishing Your PhD Without Losing Yourself
3 Strategies for Finishing Your PhD Without Losing YourselfEducation and resilience · 0:40
Better Together: The Power of Collaboration + Cooperation
Better Together: The Power of Collaboration + CooperationCollaboration education · 1:51

MUSIC & LIVE PERFORMANCE

Bring the room to the screen.

Build the FOMO. Carry the energy of the room into a small screen so people want to be there, share the moment and join the community.

Feel the Moment: Live Drum n' Bass
Feel the Moment: Live Drum n' BassPerformance reel · 1:00
Engaging Viewers with Artistic Musical Performance
Engaging Viewers with Artistic Musical PerformanceArtist promo · 0:43
Engage Your Audience - Share the Process
Engage Your Audience - Share the ProcessProcess-led performance story · 1:02

EVENTS & EXPERIENCES

Sell the feeling of being there.

Make the next experience feel unmissable. Rhythm, atmosphere and human connection turn a past event into the invitation to attend the next one.

Exciting Full Moon Fire Arts at Miami Beach
Exciting Full Moon Fire Arts at Miami BeachExperience reel · 1:03
Follow the Sun: Miami Beach Sunset Timelapse
Follow the Sun: Miami Beach Sunset TimelapseAtmosphere piece · 0:47
The Power of Taiko in Harmony with Nature
The Power of Taiko in Harmony with NatureCulture & performance · 1:45

PROMOS

Give people a reason to choose.

Put the solution on screen. A strong opening, a felt benefit and a clear invitation turn attention into a confident next step.

Live the Fantasy: The Corvette Experience
Live the Fantasy: The Corvette ExperienceExperience-led promotion · 0:36
Your Story. Big Impact.
Your Story. Big Impact.Founder story · 0:47
Solving Customers' Problems with Expert Solutions
Solving Customers' Problems with Expert SolutionsProblem-solution promotion · 1:10
Stop Sitting on Your Best Idea
Stop Sitting on Your Best IdeaConversion message · 0:41
Live Your Life: Take The Leap with Faith
Live Your Life: Take The Leap with FaithPersonal brand story · 1:01

STILL IMAGE CAMPAIGNS

Give your brand a look worth remembering.

Product stories and small-business campaigns. Open any image for a closer look.

Advertising · product-led creative

Creative goal: Make the product the focal point.

The visual result: A coordinated set of lifestyle scenes and bold product compositions gives the offer a recognizable visual language.

Omni · small-business branding & marketing

Creative goal: Bring the people, expertise and history of Columbia OmniStudio into view.

The visual result: Portraits, anniversary visuals and consistent brand treatments connect the team to the business’s design and color story.

BeYou · small-business branding & marketing

Creative goal: Make a personal beauty service feel approachable and credible.

The visual result: Practitioner portraits, studio scenes and consultation imagery introduce the person, the care and the experience behind the offer.

Open this video on YouTube

Free, no strings

Three fresh ideas for your social.

Send us your handle and we'll record a short video walking through what's working, where your message could be clearer, and the three things we would change first. Yours to keep whether you hire us or not.

Claim my free audit
04

SERVICES & OFFERS

Choose the right next move.

Choose a focused project for a quick win, or give your strongest offer a full 90-day runway.

OUR FLAGSHIP · 90 DAYS

Give your best offer room to grow.

90-Day Campaign

We’ll turn your best offer into a coordinated campaign with standout content, a clear buying path, and paid promotion that gets smarter as we learn.

12 videos4 vertical edits each month
24 visuals8 graphics or edited photos each month
90 daysStrategy, paid promotion & review

36 original assets. Captions, platform adaptations and one revision round per monthly batch included.

  1. MONTH 01Launch the story.

    Define the audience and offer. Create the first batch and launch the campaign.

  2. MONTH 02Find what connects.

    Refine creative and targeting using the response to your first month.

  3. MONTH 03Build on the evidence.

    Review leads, sales and costs. Leave with a practical plan for what comes next.

The strategy, scope and path to a return

We plan the offer, audience and buying journey, manage the agreed paid promotion and report monthly. You receive reusable digital assets and evidence to guide your next investment. Platform adaptations are versions of the 36 assets, not additional original pieces.

Before launch, we agree the source footage, production scope, Meta ad-management scope, tracking and ad budget. Ad spend is paid separately through your account. Organic content builds trust over time; paid distribution helps reach and test relevant audiences sooner.

We measure qualified inquiries and recorded sales where tracking allows, then compare customer value with campaign and advertising costs. Sales depend on the offer, demand, budget and follow-up; a 90-day campaign provides time to test and improve, not a promise of profit.

$5,000 total · fixed 90-day engagement$1,500 to start · staged payments · ad spend separate

Book now

First Light Pilot

$297one time · 5 assets

Start with one offer and five polished pieces you can post right away.

  • 2 vertical videos
  • 3 graphics or edited photos
  • 5 captions and calls to action
  • 20-minute briefing + 1 revision round
Book now

Starter Batch

$597one time · 10 assets

Launch with a coordinated batch of videos, visuals, and captions that gives your audience something to remember.

  • 4 vertical videos
  • 6 graphics or edited photos
  • 10 captions and calls to action
  • 30-minute briefing + 1 revision round
Book now

Flagship Film

$1,850one time · 7 video files

One brand film and six social cutdowns built around the story behind your offer.

  • 1 film up to 90 seconds + 6 cutdowns
  • 1 script, 1 storyboard and 1 music bed
  • Captions + 1 revision round
  • 10-business-day first delivery
Book now

Foundation Sprint

$3,000one time · 30-day build

Give your business a strong starting line: a sharper message, useful media, and a month of publishing support.

  • 12 videos and 25 photos
  • 30 days of posts written, scheduled and published
  • Offer and funnel built end to end
  • Google Business profile cleanup + results plan
Book now

Content Engine

$2,500per month · 32 assets

Keep your channels moving while you run the business. We make, publish, and review the content with you.

  • 12 vertical videos + 20 photos per month
  • Written, scheduled and published for you
  • Monthly report on what people watched and bought
  • Website included; cancel after month two
Book now

Artist Development

$9006 weeks · 4 sessions

Give your next release a direction: who it’s for, what makes it yours and how to introduce it.

  • 4 one-hour working sessions
  • Artist, audience and release brief
  • Six-week content calendar
  • Written feedback on up to 4 pieces
Book now

Site Build

$2,000one time · 5 pages

A clear, credible website that helps visitors inquire, book or pay.

  • 5 responsive pages, written and designed
  • Payments and booking calendar live
  • Mobile-first and fast
  • 1 revision round + handover
Book now

Event Production

$750one time · event coverage

Capture the atmosphere and turn one event into a reusable content library.

  • 4-hour production window
  • 2 vertical highlight edits
  • 10 edited stills
  • Delivery in 7 business days
Book now

Strategy Session

$250one time · 60 minutes

Bring the challenge. Leave with priorities and a written action plan.

  • 60-minute working session
  • Audience and offer review
  • Written action plan
  • One follow-up question by email
Book now
05

ROYALTY-FREE MUSIC LIBRARY

Find the sound that makes people want to be there.

Original music by TigerDaddy for the build-up, the big moment, and the feeling that brings people back. Download a song to listen, license one for a video, or access the full catalog.

Om

TigerDaddy

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Ambient / meditation

Go

TigerDaddy

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Driving / montage

Thriving

TigerDaddy

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Uplifting / brand

Free

TigerDaddy

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Vocal / cinematic

Blossom

TigerDaddy

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Warm / lifestyle

Walk Strong

TigerDaddy

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Motivational / sports
Your music. Your way.

Listen for $2 per song. License one song for video for $29, or license the whole catalog for $99 per month.

Ask about library access

Keep the human.
Raise the standard.

Independent businesses have something worth sharing.

Meet your creative partner.

Big-stage experience, direct collaboration and a clear eye for the next customer.

Peter Arzeno, founder of LightHouse143
PETER ARZENO · FOUNDER

30 years bringing ideas to life.
20+ years making production work under pressure.

Peter has spent three decades turning ideas into music, media and live experiences. For more than 20 years he has worked as an audiovisual technologist and producer, setting up and operating sound, lighting and video for high-stakes VIP events, professional productions and livestreams.

His experience includes work at Fontainebleau Miami Beach and other elite South Florida resorts, alongside celebrities, world-leading organizations, brands and major motion pictures for MTV. You work directly with the person shaping the strategy and making the assets.

View Peter on LinkedIn ↗
Experience & background

Peter’s live audiovisual production experience includes contract event work at Harvard University, MIT, the Broad Institute and Analog Devices. These were production roles, not marketing-agency engagements.

An educational series encouraging girls into science earned a grant through LinkedIn’s Creator Accelerator Program. His work also spans two production companies and eleven short books on communication, ownership and community.

He studied instructional design and technology at Harvard University Extension School, and music business at Miami Dade College. A drummer and musician, Peter also creates the original music in this library.

Today he focuses that craft on innovators and leaders working toward a better world, preserving the human values behind the work while making the story easier to see, feel and act on.

FAQs

A few good questions. Clear, human answers.

Why do you recommend 90 days?

Because good campaigns learn as they run. We need time to prepare the creative, reach the right people and see what moves them to act. Three months gives us a useful cycle of launch, feedback and refinement, with progress shared throughout.

Is advertising spend included?

No. The flagship service fee includes the defined Meta ad-management scope. You fund a separate ad budget directly in your own ad account. We agree the budget and spending limits before launch and never increase them without your approval.

What do we measure, and what do you need from me?

We review qualified inquiries, cost per lead, booked calls and recorded sales where the data is available. You respond to inquiries, manage the sale and share outcomes so we can connect campaign activity to business results. Reach and clicks help explain performance; they do not prove a return on investment.

What makes LightHouse143 different?

You work directly with Peter, from the first conversation through creative direction and delivery. Production, messaging and the customer journey are planned together, so the finished work has a purpose beyond looking good.

What do you need from me?

Bring your goals, brand files, footage and product photos. We will help turn them into a clear brief and agree what needs to be edited, designed or created before production. For publishing, we use role-based access so you keep control of your accounts.

Can you use my own footage and photos?

Yes, and it usually makes the work better. Send whatever you have — product shots, clips, old marketing material — and we build around it.

When does delivery start?

The delivery clock starts once your brief and required source files are approved and the agreed initial payment is received. First Light has a five-business-day first delivery; Starter Batch has seven. Other timelines are shown in the offer or agreed in your proposal.

How do commitments work?

First Light and Starter Batch are one-time projects. Content Engine is monthly, with cancellation available after month two; give at least 7 days notice before renewal. The 90-Day Campaign is a fixed engagement with staged payments and no automatic renewal. We confirm scope and payment dates in writing.

Where are you based?

LightHouse143 is a US company serving clients remotely. We agree meeting times, approval windows and delivery dates around your schedule.

Let’s put your next idea in motion.

Tell us what you’re building. We’ll help you choose the clearest next step and reply within one business day.

Step 1 of 3

What kind of business or project is this?
What's the biggest problem right now?
Where do we send the answer?

Or skip the form and book fifteen minutes instead.

Let’s put your next idea in motion.

Your next customer is out there. Let’s give them a reason to notice you.

Turn views into sales Let’s talk

Portfolio image

Peter Arzeno · LightHouse 143

TIGERDADDY · ORIGINAL MUSIC

Choose your music use

Listen

$2 / song

Download a song to enjoy on your own time. Video use requires a separate license.

License one song

$29 / song

Use one track in an online video, campaign or client project under the agreed license terms.

License the catalog

$99 / month

Use the whole library for ongoing projects while your subscription is active.

Preview pricing is shown here for review. Paid downloads and licensing checkout will be connected before launch.

Ask about this track